Welcome to Maui
Maui, known as the Valley Isle, is a place of harmony, offering a balance of adventure and relaxation. The spectacular sunrises at the Haleakalā Crater encourage visitors to pause and marvel at the vastness of the universe, whilst the scenic Road to Hāna, with its winding roads and hidden waterfalls, teaches the value of appreciating the journey as much as the destination. Maui is renowned for its deep-rooted connection to agriculture and the concept of Aloha ʻĀina - a love for the land - which is reflected in its local farms and markets. The serene beauty of Kīhei, Wailea, and Kāʻanapali, combined with the rich traditions of canoeing and hula, invite you to feel at peace with yourself and the environment.
Discover the Magic of Maui
Maui offers a wealth of highlights that are not to be missed. A must-see is Haleakalā National Park, especially at sunrise, when the landscape transforms into a dazzling sea of colours. Another natural wonder is the ʻĪao Valley State Monument, where the striking ʻĪao Needle - a towering green rock - rises majestically from the valley floor. This site holds deep cultural significance as the location of historic battles and now invites visitors to enjoy reflective walks through its lush, verdant vegetation. Those interested in local agriculture should take a tour of one of the many farms in Kula, such as fragrant lavender fields or former sugarcane plantations that tell the story of the island's agricultural heritage. Between December and April, Maui becomes one of the world's premier whale watching destinations, with humpback whales breeding and calving in the warm protected waters of the Au'au Channel. Completing the Maui experience is snorkelling at Molokini Crater - a crescent-shaped marine reserve - where crystal-clear waters reveal vibrant coral gardens and an abundance of tropical fish.
Mālama Island Focus
Kyle Kawakami: Aloha on a Plate
Chef Kyle Kawakami’s ````Maui Fresh Streatery```` food truck brings together local ingredients and community spirit. Raised in Upcountry Maui, Kyle sources fresh, seasonal ingredients from local farmers and fishermen, and uses his food truck to give back to the island through initiatives like the ````Aloha Tip Jar,```` raising over a million dollars for families in need. Kyle invites visitors to shop local, support small businesses, and connect with the heart of Hawai‘i, leaving with more than just a meal.
Kyle Kawakami
Chef, Maui Fresh Streatery